What We Taught at DigiMarCon: the Content Factory

Dylan and I walked off the DigiMarCon stage and recorded this in the clothes we taught in. Four minutes. Same Content Factory we taught at Johns Hopkins. Hit record on the work you are already doing.

This is not the 28-minute session. That one is the Knowledge Graph talk. This is the hallway version: Descript on stage, articles from a recording, and why filming is now the bottleneck.

Jack Wendt and Dennis Yu at the DigiMarCon North 2025 podium
Stage days are produce. The factory is supposed to catch the rest.

What did we just teach?

People use ChatGPT like a search box. We taught the four stages so a recording becomes a long video, shorts, an article, and a promote pass. Dylan’s demo: take the video through edit in a minute, then spin the article and the clips. I added the academy pitch: if you have a young adult who can run that for a local company, that is High Rise Academy.

Another speaker in the building, Alexander, told us he replaced a 27-person content team with 11 agents and more output. That is his claim, not a study I ran. I am repeating it because it matches what we see when the processing step stops being a three-day traffic jam.

What should a local owner copy tomorrow?

Record the Zoom. Record the job. Record the stage. You already have produce. Process and post are checklists. Promote is a dollar a day on the winner. Dylan Haugen said it: every meeting we run is already training data. If you are not hitting record, you are throwing the factory’s raw material away.

The full session with the Knowledge Graph live demo is Building authority with AI and the Knowledge Graph. Dennis Yu taught the same factory with me in the longer rooms. This clip is the reminder after the applause.

Work with me

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