Friends get mad when they see the mountains in Italy and assume we are on vacation. We were working. Europe with Dennis Yu. Las Vegas the same week: conferences, deals, trampoline dunks, a Cirque show where an acrobat ended upside down a foot from Dylan’s face. Sam and I lost it. Dylan did not.
The lie is that you either grind 100 hours in a basement for ten years or you rent a Lambo for the gram. We are not those guys. We work, we ship, and we keep the people. Productivity went up when the fun was in the same week as the stage — not instead of it.
What were we actually doing in those rooms?
Teaching personal brand and AI tools so a local operator can become an entity Google trusts. Same factory as the hallway recap: Content Factory at DigiMarCon. Dylan and Dennis share trampoline dunking as a meeting origin story. That is a real detail, not a bit.
If you want the “who is this for” filter after the travel reel, read who High Rise is not for.
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